Style Guide

Style Guide
A few guidelines on colors and typography for digital and print.

Color
The purple (#413D65) is used as a primary background colorThe light teal (#5FB9B0) is used for primary calls to action and linksTwo shades of grey are used for secondary information/neutral background The photography is treated in duotone using purple (#413D65) and white (#FFFFFF)

Typography
Headings use Arbutus Slab, a sturdy medium contrast slab serif font inspired by 18th and 19th American jobbing type.Body text and calls to action (in ALL CAPS) use Roboto Condensed.